Last week, I posted about Portigal Consulting's Reading Ahead Project, which is looking for current trends in reading.... so that they can plot out future trends.
My guess is that they could have side stepped all of that research and read this month's Fast Company. Apparently, Anthony Zuiker (created CSI) is manning a new cross-platform experiment in books, and I LOVE it. The experience begins with a hard copy book (published by Penguin's Dutton imprint).. in this case, an insanely violent murder mystery... and every 20 pages or so, there's a prompt to log on to Level 26 Web site with a code from the book, where you'll see a 2-3 minute movie by guess who. Readers can skip the movie without losing the storyline, and can also download an iPhone app that gives the user "a total sensory experience."
My only hope is that the book begins with one of these log-in codes, as one of the disappointments of watching the movie after reading the book is that not one of us shares the same pictures in our head... I think readers will connect with the characters and latch onto the whole project with a visual introduction from the start.... lets see if Zuiker thinks as much!
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