Trendspotting.com has coined the phrase "Maturialism," a word that points to modern consumers' move toward choosing the most professional or premium versions of a product over any other. It writes "The delights associated with MATURIALISM are enjoyed on a more intimate level: the pleasure of consuming (and sometimes subtly showing off) premium goods and services, with the 'professional-grade' or 'mature' label justifying the purchase of items that might otherwise have been considered 'flashy'."
The site lists products from Home Depot's Rigid line and Las Vegas, to North Face's professional camping gear and apparel and Viking Range's professional kitchen appliances ("the ultimate blend of professional performance and residential convenience").
Such a trend might also be linked with a move away from the disposable and toward products that consumers hope to own for a lifetime... the way mom and dad used to.
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