Radio Lab just came out with a fantastic episode on Stochasticity. They interview neuroscientist Paul Glimcher, Gregory Warner about the predictibility of everyday choices, and at the end, they go through the "sloppy" noise of how one's body accomplishes anything on the cellular level. [Be sure to listen to the response feed: Are we just Coins.]
I was impressed with idea that all of these minute random actions could merge to become a visible whole, and find a direct corelation between this example and trends in general... masses of people making thier own personal decisions, buying and making "individual expression" that, from a distance (often of time), becomes a movement.
The more I think about it, the more I feel that the traditional model of marketing and trend research is hooey. Duncan Watts's take on trends sounds much more appealling in this context; he says that influencials have no impact on trends.
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